An affectionate name for the beef bowl (gyuudon) served at Yoshinoya (吉野家), one of Japan's largest fast-food chains specializing in gyuudon. A typical order might include Omori (large size) beef bowl, raw egg (mixed with soy sauce and poured on top), a scoop of shoga (red-pickled ginger) and a dash of spice. A bowl starts at 280 yen, and orders are served on the spot.